In part 1 of our three-part special report on the treatment of women in sports, Ben Swain and Emily Brand discuss corporate attitudes towards women’s sports that drives a gap in pay, interest, and availability when compared to men’s sports. Starting with the comments made by Indian Wells CEO about the women’s tennis tour and finishing with the unused broadcast rights to pro and collegiate women’s sports, this episodes kicks off the conversation that spans across the numerous barriers that female athletes, members of the media, and fans encounter in the sports world.